Before you invest another dollar in advertising campaigns…before you purchase that expensive lead generation software, and before you try to optimize your sales process— Stop. None of these efforts will deliver the results you’re hoping for if your...
Picture this: you’re mid-pitch, and your prospect throws a curveball about a competitor’s pricing—do you freeze or fire back with real-time intel? Preparation and practice help avoid “the freeze.” And AI can help with that. Most people think AI is just for...
The Changing Scene of B-to-B Selling Selling isn’t what it used to be. Forget winning over just one person…now you need to impress six to eighteen individuals, each with unique interests. Traditional pitches don’t cut it anymore. What works now?...
Executive Summary If you’ve never worked with a case study writer, this step-by-step guide shows you what to expect, along with tips for getting the most out of your investment. Note: This is a lengthy post – refer to the Table of Contents on the left if...
Sales enablement materials serves two distinct audiences: internal sales teams who need resources to sell effectively and external prospects (or target audience) who require information to make informed buying decisions. This article explores the various types of...
