by Bill Brelsford | Oct 5, 2011 | Lead Generation
Not every lead you generate comes to you “ready to buy.” Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will... by Bill Brelsford | Sep 26, 2011 | Lead Generation
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering... by Bill Brelsford | Aug 23, 2011 | Marketing Strategy & Planning
We all have face competition in our businesses, but that competition may not always be coming from where we think. When working customers on their strategic marketing plans, I typically see four broad categories of competitors. I’ve listed them below along with some... by Bill Brelsford | Aug 15, 2011 | Marketing Strategy & Planning
I am in the middle of reading Todd Henry’s The Accidental Creative: How to Be Brilliant at a Moment’s Notice(Amazon affiliate link). Part 2 of the book is about Creative Rhythm – how it affects our work and how to establish your rhythm to unleash your creativity... by Bill Brelsford | Jul 25, 2011 | Business Books, Marketing Strategy & Planning
What would the world lose if your company ceased to exist? This is one of the questions explored in the book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Authors John Spence and Haley Rushing share...
