by Bill Brelsford | Mar 1, 2012 | Lead Generation
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their... by Bill Brelsford | Jan 10, 2012 | Lead Generation
Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and... by Bill Brelsford | Jan 2, 2012 | Uncategorized
In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building... by Bill Brelsford | Dec 20, 2011 | Professional Services Marketing
LinkedIn is the first online social networking site that I joined and it is still my favorite. I have met a lot of great people on LinkedIn and worked on some interesting (and paying) projects because of the relationships that started on LinkedIn. Today I thought I... by Bill Brelsford | Dec 6, 2011 | Marketing Strategy & Planning
Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you...