With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons...
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
Not every lead you generate comes to you “ready to buy.” Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will...
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering...
We all have face competition in our businesses, but that competition may not always be coming from where we think. When working customers on their strategic marketing plans, I typically see four broad categories of competitors. I’ve listed them below along with some...
