by Bill Brelsford | Apr 19, 2011 | Marketing
Over on Marketo’s B2B Marketing blog, Maria Pergolino has a good post about Benefits of Online Surveys for B2B Marketers. As I’ve written here before, I believe that professional service firms can make good use of online surveys, but they should supplement, rather... by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,... by Bill Brelsford | Apr 12, 2011 | Marketing, B2B Content Marketing
Leyl Master Black has an interesting article on Mashable.com that asks Should You Outsource Your Social Media Efforts? (note – The article is no longer available on Mashable.) Leyl poses four questions to consider when deciding whether or not to outsource your... by Bill Brelsford | Apr 8, 2011 | Marketing
Do you struggle with finding things to write about on your blog?. I’ve been posting here since July 2006 and just like everyone else, I often struggle to find something to write about. Here are the top 5 things that help me when I’m struggling with writing: Stick to... by Bill Brelsford | Apr 5, 2011 | B2B Content Marketing, Marketing Strategy & Planning
If you are building a social media audience for the sake of “reach” then you may be doing just that. You have probably seen formulas like this: #followers X #messages = reach which are typically followed by a discussion the importance of “maximizing your reach”, with...