by Bill Brelsford | Apr 28, 2011 | Marketing, B2B Content Marketing, Business Books
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to... by Bill Brelsford | Apr 26, 2011 | Lead Generation
Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread... by Bill Brelsford | Apr 21, 2011 | Marketing
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an... by Bill Brelsford | Apr 19, 2011 | Marketing
Over on Marketo’s B2B Marketing blog, Maria Pergolino has a good post about Benefits of Online Surveys for B2B Marketers. As I’ve written here before, I believe that professional service firms can make good use of online surveys, but they should supplement, rather... by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,...