by Bill Brelsford | Dec 30, 2010 | Marketing
Last October, J.D. Power and Associates released their 2010 U.S. Small Business Banking Satisfaction StudySM. While the study focused on banks, I feel the lessons from this study apply equally to accounting, law, and other professional service firms. The study found... by Bill Brelsford | Dec 29, 2010 | Business Books
Online video can be a powerful tool for marketing your professional service firm. The explosion of affordable video cameras and social media sites give us a plethora of options for creating and distributing video. In fact, there are so many options for creating and... by Bill Brelsford | Dec 24, 2010 | Marketing
In yesterday’s post about surveys, I made a quick reference to the fact that I believe professional service firms should not limit themselves to automated survey systems (emails, survey sites, etc.) but should also gather feedback from their customers in person –... by Bill Brelsford | Dec 7, 2010 | Business Books
As I was reading Tim William’s Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success , I repeatedly found myself thinking “Tim, your preaching to the choir”. This isn’t a complaint, sometimes it’s nice to be in... by Bill Brelsford | Nov 15, 2010 | Marketing Strategy & Planning
So, it’s time to work on your marketing budget for the new year. Before you jump in and start crunching numbers, make sure you pay attention to the important (and often overlooked) first step of writing down your goals. Without a set of goals, your budgeting...