by Bill Brelsford | Dec 19, 2008 | Marketing, Professional Services Marketing
As I’ve mentioned in previous posts, I am re-launching The Biz Academy, my service for the True Small Business owner – typically owners with 1-5 employees. I’ll be sharing more details of the program shortly (you can read about the details of The Biz Academy here),... by Bill Brelsford | Dec 11, 2008 | LinkedIn, Professional Services Marketing
RainToday has a nice set of tips for sales professionals who use LinkedIn. Here are a few of my favorites from their list: If your profile isn't complete, I might not trust who you are when you reach out to me – regular readers here are familiar with... by Bill Brelsford | Dec 4, 2008 | Marketing
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If... by Bill Brelsford | Oct 28, 2008 | Professional Services Marketing
When professionals strike out on their own, they seem to face their biggest challenges in the areas of sales and marketing. I know that sales has been a difficult area for me. The skills and attributes that make us good at technical and consulting work are not the... by Bill Brelsford | Oct 23, 2008 | Marketing, Professional Services Marketing
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s...