by Bill Brelsford | Sep 1, 2009 | B2B Content Marketing, Marketing
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't... by Bill Brelsford | Aug 25, 2009 | Marketing, Professional Services Marketing
Fellow Duct Tape Marketing Coach Joe Dager recently had a nice post about using the marketing hourglass to determine your marketing constraint. In his post, Joe discusses the importance of knowing your conversion rates and what they tell you about the effectiveness of... by Bill Brelsford | Aug 24, 2009 | Marketing, Professional Services Marketing
Deciding not to do anything is a decision, and like all of our other decisions, comes with consequences. Most of us have big dreams when we start our business. We want to solve a big problem. Have more free time. Live a certain lifestyle. After a while, it is easy to... by Bill Brelsford | Aug 19, 2009 | B2B Content Marketing, Marketing, Professional Services Marketing
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a... by Bill Brelsford | Aug 13, 2009 | Marketing, Professional Services Marketing
Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building referral partnerships because, for a variety of reasons, they are not...