by Bill Brelsford | Jun 25, 2009 | Marketing, Professional Services Marketing
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the... by Bill Brelsford | Jun 18, 2009 | Marketing
A dentist, is a dentist, is a dentist, right? Of course not. I don’t believe that, but you’d be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that,... by Bill Brelsford | Jun 8, 2009 | Marketing
Advertising is a key component of the Lead Generation Trio (the other two are referrals and public relations). Advertising is most expensive lead generation tactic, therefore, a strategic approach is necessary to get the most value from our advertising budget.... by Bill Brelsford | May 27, 2009 | Marketing, Professional Services Marketing
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the... by Bill Brelsford | Apr 29, 2009 | Marketing, Professional Services Marketing
This post is as much of a reminder to myself as anyone else. I’m preparing to wrap up a series of workshops on using social media for small business and I’m struck by how much time we have spent discussing these new tools for talking and very little time talking about...