by Bill Brelsford | Sep 2, 2008 | Business Books, Professional Services Marketing
The Daily Drucker is one of my favorite books. It sits on my desk and I try to read it every day. Since I will be traveling at the end of this week, I was reading ahead today. The entry for September 4th is “Practices of Effective Executives”. I feel these... by Bill Brelsford | Aug 27, 2008 | Marketing, Professional Services Marketing
CRM and other business automation tools typically allow you to personalize the messages you send to your prospects and customers. This is usually done using some sort of field code and mail merge process. You create a template that looks something like this: Dear... by Bill Brelsford | Aug 18, 2008 | Marketing
Traditional advertising doesn't work for professional service firms. I must read that 3 or 4 times a week. Lately, the advice that follows is "Drop your print advertising and replace it with online, pay per click (PPC) advertising". Will changing to PPC... by Bill Brelsford | Aug 13, 2008 | Business Books
[Note: Tim sent me a copy of his book, but he didn’t ask me to review or post about it] Readers of this blog know that I am an advocate of written plans, particular marketing plans. In my current role as a marketing coach and my former role as a CPA, I see... by Bill Brelsford | Jul 7, 2008 | Marketing
Over on Law.com, Bruce Marcus has an interesting article titled The Difference Between Doing and Managing Marketing (link no longer available). In this article, Mr. Marcus describes some of the progression of the marketing function in law firms and some of the common...