by Bill Brelsford | Jul 2, 2008 | Marketing, Professional Services Marketing
This post is mostly a reminder to myself but may benefit others as well. Not everyone wants to grow their business. Of course I know this intellectually, but, it is easy to assume that everyone does. These assumptions creep into our language and we may not even be...
by Bill Brelsford | Jun 27, 2008 | Business Books
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, is a wonderful instructional manual from Dan Roam that teaches you the power of visual thinking in four lessons – introduction to visual thinking, discovering ideas, developing ideas, and... by Bill Brelsford | Jun 25, 2008 | Marketing
In this post, a sales and marketing manager for a small tax consultant office asks, "How can I get our tax consultancy noticed?". This post reminded me of a small, but important, mental shift that will improve the effectiveness of marketing your professional... by Bill Brelsford | Jun 19, 2008 | Marketing
The May issue of Practical Accountant features an article outlining the struggles professional service firms encounter with their marketing function. The article is based on a survey conducted by the marketing and research firm The Bloom Group. Here are some of the... by Bill Brelsford | Jun 11, 2008 | Marketing
I recently had the opportunity to speak at a conference for massage therapists. As is true for most professionals, word-of-mouth, or referrals, was cited as the most important marketing strategy in building their massage practices. It was also the general consensus...
