by Bill Brelsford | Oct 23, 2008 | Marketing, Professional Services Marketing
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s... by Bill Brelsford | Oct 7, 2008 | Business Books, Marketing, Professional Services Marketing
Susan Gunelius’ Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) is a practical, step-by-step guide to writing more effective advertising copy. The book begins by introducing the copywriting outline – a powerful tool... by Bill Brelsford | Sep 30, 2008 | Marketing
Recently I posted about the counseling and other resources available from SCORE. Here are 11 Rules for Success from the folks at SCORE: Eleven Rules for Success Work smarter, not harder. It’s not how much you do, but what you do and how well you do it. There are... by Bill Brelsford | Sep 17, 2008 | Marketing, Professional Services Marketing
One of the challenges facing small business owners who blog is coming up with things to write about. Here are 5 tips that I share with my customers to help them come up with ideas for their blog posts: Answer your customers’ and prospects’ Frequently Asked... by Bill Brelsford | Sep 15, 2008 | Marketing, Professional Services Marketing
I see a lot of marketing advice about how to “make my small business look big”. Before you go about making your small business look big, ask yourself if that is what you really want. Or, more importantly, is that what your customers really want. I would...