by Bill Brelsford | Nov 1, 2007 | Marketing
After managing existing customers, managing leads is probably the next thing people think of when they think of CRM. “Leads” means different things to different people; when I use “leads” I am referring to “suspects.” Suspects ->... by Bill Brelsford | Oct 31, 2007 | Marketing
First things, first. Let me describe my business and some of my CRM needs first in order to give some context to this series of posts. I am currently a sole-proprietor. I have a brother who works with me while he is in grad school and hope to have him onboard full... by Bill Brelsford | Oct 8, 2007 | Business Books
I’ve had this book on my reading list for quite some time now and I’m glad I finally got around to reading it. While the average reader of this blog may be tempted to dismiss what they read in this book as a crazy "L.A. lifestyle" (Ferrazi... by Bill Brelsford | Aug 31, 2007 | Marketing
I read an article today that argued that a CRM package "can help you manage the effectiveness of your marketing campaigns allowing you to measure your cost per lead, a key metric that determines the effectiveness of your marketing dollars."I believe that... by Bill Brelsford | Aug 14, 2007 | Marketing
I was talking to a small business owner today about referral marketing when I commented that he had gotten good at asking for referrals often, but he didn’t ask for them early enough. To have a successful referral marketing system, you need to expect referrals....