by Bill Brelsford | Jan 8, 2007 | Marketing
Copycat marketing is expensive and ineffective at best and can actually be counterproductive and damaging. This weekend I received a piece of copycat marketing category, and I think it demonstrates these points. I received what appeared to be an article torn from a... by Bill Brelsford | Dec 20, 2006 | Marketing
Over on the Duct Tape Marketing Blog, John has some good tips for professionals that avoid marketing because they are uncomfortable with tooting their own horn. As a CPA, I’ve had this uncomfortable feeling myself and seen it in others. The accountants I know... by Bill Brelsford | Dec 20, 2006 | Marketing
Over on the Quick Books Community Briefing on Small Business Blog, Chloe DeVita has a post on one of my favorite small business subjects – Working IN your business versus ON your business. Chloe (Miss Enterprise – love that!) talks about the challenges of... by Bill Brelsford | Dec 14, 2006 | Marketing
Over on Legal Ease, Allison Shields gives some great advice (Holiday Networking Tips, Networking for Shy People, and Networking: What do I say?) about networking. I have two other tips that I have picked up along the way that I would like to add. The first is to... by Bill Brelsford | Dec 13, 2006 | Marketing
Catching up on my reading, I’ve noticed more people talking about the idea that bigger (in terms of market share) is not necessarily better. David Maister has an excellent post on his blog about the pursuit of growth for the sake of growth in professional...