by Bill Brelsford | Oct 23, 2006 | Marketing
Last week I spoke about the importance of the importance of educating your referral sources as well as your prospects. In today’s Best-of Weekly, Marketing Sherpa has a case study (Open access until Oct. 29th) about a couple of companies who use automated e-mail... by Bill Brelsford | Oct 20, 2006 | Marketing
Changing your mindset is one of the most powerful things you can do to grow your referral business. Start today to make referrals an expectation of doing business with you. Going back to Monday’s post, you have to first deserve referrals. Then, make sure you... by Bill Brelsford | Oct 18, 2006 | Marketing
Not getting the right kind of referrals is a common frustration for small business owners. In order to get the kind of referrals you want, you have to take the time to teach your referral sources how to spot your ideal prospect. Even though people love to give... by Bill Brelsford | Oct 17, 2006 | Marketing
Since yesterday’s post was about referrals, I thought I would continue that theme through the week. Few small business owners take the time to fully (and narrowly) describe their target market. Fewer still have defined their target referral sources. Before we... by Bill Brelsford | Oct 16, 2006 | Marketing
Yesterday, I saw what I thought was a good example of working with a strategic partner. I say “thought”, because on further review, it appears that the tactic of teaming with a strategic partner is not supported by any underlying marketing strategy. As I was leaving...