LinkedIn Groups Get A Facelift

by | Professional Services Marketing

LinkedIn recently made some changes to the user interface of Groups section. Like most of their recent updates, the changes seem focused on providing a cleaner user interface that helps you perform tasks faster (fewer clicks to get what you need). Here are a few of the changes you will see in the latest update:

  1. Look and feel – changes have been made to make conversations feel like “real” conversations you have in everyday life. For example, if I want to tell you about an article, you see the info from the article, not just a link to it. Pictures and links to profiles help you recognize the people participating in the conversation. You can quickly check on the status of a conversation by see the last 3 comments (and who made them) in the conversation.
  2. In addition to being able to quickly review conversations, you can quickly comment inline – you don’t have to scroll all the way to the end of the conversation in order to leave a comment.
  3. You can vote and comment on parts of the conversation. This allows you to quickly identify the most popular parts of the conversation.
  4. By following people, you can receive email notifications when your favorite people make a contribution to a conversation.
  5. Groups now highlight the Top Influencers – people who contribute and stimulate group conversations

Here is a short video from the folks at LinkedIn which shows some of these new features in action:




So what do you think of these new features? Will they help you in your networking efforts?

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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