LinkedIn Introduces 1 Click Endorsements

by | Professional Services Marketing

On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile.

With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Here’s how it works:

  • On the top of a connection’s profile, you’ll see recommended endorsements for them. You can suggest additional skills as well.
  • You can also endorse them from the new Skills & Expertise section that now showcases these endorsements.

Here is a sample screen shot using my friend Michelle Golden’s profile

linkedin-endorsements

LinkedIn will notify you via email and on LinkedIn whenever you are endorsed. You can  scroll to the bottom of your profile page under “Skills and Expertise” to see the faces of people who think you’re great at what you do. You can also accept any new skills recommended by your peers that you may not have thought to include on your profile. Or you can also add a new skill by clicking on “add a skill” on your profile page.  Here is some more information from LinkedIn on how it works:

 

So now would be a good time to double check the skills you have listed on your LinkedIn profile.
Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

Get in touch:

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