LinkedIn’s New Inbox

by | Professional Services Marketing

When I logged in to LinkedIn this morning, I noticed I had a new Inbox design on my home page. I'm still playing around with this, but here is what I've noticed so far.

  • You can work with your messages, right from your home page, without first going to the inbox. This is a great usability feature as it helps us to "get things done" more quickly.
  • On the home page – messages and invitations are separated. I like having my invitations broken out so I can work through them quickly.
  • You can minimize the inbox on the homepage, "putting it away" when you are not using it
  • In the inbox itself, You can flag messages. There are also several options for filtering your list of messages.

Overall, I think these changes make for a cleaner, easier to use interface. What do you like or dislike about the new design?

Here is a short video that demonstrates these new features:

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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