LinkedIn’s “People You May Know” Gets a Facelift

by | Professional Services Marketing

LinkedIn recently announced they will be rolling out some changes to their People You May Know feature to make it easier to grow your network. You can see the new features by using this link.

The first thing you will notice is the change to the interface. The new, 2 column list continues to grow as you scroll, so you don’t have to click back and forth between pages (some other sites refer to this as “endless scroll”).

You can easily filter the list by your association with the people listed by clicking on the organization names and/or logos in the top row (indicated by the red arrow below)

linkedin-people-you-may-know

You can invite people to connect “in-line”, meaning you stay right on this screen (rather than being taken to a new page) when you click on the Connect button. So far, I think this is my favorite feature of the new interface.

According to LinkedIn, they have also worked hard to improve the accuracy and relevance of their recommendations by taking into account factors like your existing network, past workplaces, and where you’ve gone to school.

What do you think of the new People You May Know feature? Have you found any helpful tips or tricks that I forgot to include?

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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