Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a...
Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building referral partnerships because, for a variety of reasons, they are not...
I’m not a big fan of buzzwords, but I do like the term "inbound marketing". I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound marketing from...
Public relations is an important and power lead generation tactic for professional service firms. The press release is still a powerful tool for reaching out to the media. Just like any other marketing tactic, we need to be strategic about how we use press releases in...
During a recent presentation about referrals and networking, the subject came up about what to do when someone you meet doesn’t let you talk. We were discussing a technique in which we begin by asking someone what they do for a living. The expectation being...
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time - particularly if we are not consistently generating...
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the...
A dentist, is a dentist, is a dentist, right? Of course not. I don't believe that, but you'd be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that, without...
Advertising is a key component of the Lead Generation Trio (the other two are referrals and public relations). Advertising is most expensive lead generation tactic, therefore, a strategic approach is necessary to get the most value from our advertising budget....
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the...