When I logged in to LinkedIn this morning, I noticed I had a new Inbox design on my home page. I'm still playing around with this, but here is what I've noticed so far. You can work with your messages, right from your home page, without first going to the...
[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk...
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,...
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by...
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you...
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my...
Last May, LinkedIn celebrated their 6th birthday with 40 million users. Today is my 6th birthday as a LinkedIn member. I’m not sure what the exact calculation is to get from social media years to people years, but I have a feeling it would work out to me being a very...
Over the weekend, I found this short video from Tom Peters where he shares his views regarding thoughtfulness as a key to success. (If you can't see the video, click here) So what do you think about the role that thoughtfulness plays in your business?
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing...
Earlier this morning, I was reading a discussion on LinkedIn about what makes for good client service for lawyers and accountants. This question always comes up when we conduct customer surveys – something that we always do when helping our customers develop their...