Setting SMART Marketing Goals

by | Marketing, Professional Services Marketing

When it comes to setting goals, you have probably heard that you should be setting SMART goals. In case you are not familiar with this concept, here is a brief review of the SMART acronym:

Specific – the more specific our goals, the more likely we are to achieve them. “Receive three referrals every month” is a better goal than “get more referrals”.

Measurable – make sure you will know when the goal is accomplished

Attainable – it’s great to set “stretch” goals, but make sure they are achievable.

Realistic – do you truly believe you can accomplish your goal?

Time Bound – give yourself a deadline.

If you really want to achieve your goal, then you should work hard to attach some emotion to your goal. Why do you want to achieve it? How will your life be different if you achieve this goal? By attaching emotion to your goal, it becomes a dream, and you are more likely to achieve it.

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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