by Bill Brelsford | Nov 10, 2009 | Marketing, Professional Services Marketing
Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate thought and... by Bill Brelsford | Oct 29, 2009 | Marketing, Professional Services Marketing
I hear this question and see it posted on web sites all the time. The ensuing discussion typically revolves around various tools and tactics that can be used in a marketing campaign – everything from jingle generators, to online advertising, to good old word of mouth.... by Bill Brelsford | Oct 12, 2009 | Marketing
Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you... by Bill Brelsford | Oct 5, 2009 | Marketing, Professional Services Marketing
John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to... by Bill Brelsford | Sep 9, 2009 | Marketing
In Duct Tape Marketing, we define marketing as getting someone, with a particular need, to Know, Like, and Trust us. I think the "Know" portion of this definition is often viewed as just "getting our name out there" and is often used to rationalize...