Let me ask you a silly question... If you were throwing a dinner party, you’d want people to show up, right? But not just any people. Imagine if 50 strangers showed up - you don’t know them, they don’t know you or each other. Would the fact that your living room was...
It's not hard to find marketing advice these days. You can find advice: in books at webinars on blogs at networking events in magazines listening to podcasts from your uncle (who never had a business, but loves Wikipedia) etc. Part of your challenge as a business...
A coaching website needs the help of SEO Glasgow to tap into the vast market of Google search engine users. People looking for coaching services of any kind are likely to begin on Google. If they find your website content in organic search results for the right search...
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software ... is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but no...
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each...
One of the keys to success with email marketing is keeping your contact list up to date and segmented. Keeping a clean list will make sure that your are sending relevant messages and will improve your open rates. Having a clean email list is one of those things that...
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is...
While Google Analytics provides a lot of insight into your website traffic, one thing it does not provide is data on individual users. This has led to a host of applications that provide real time analytics including the ability to view visitors as they navigate from...
This post is the third in a series of post about using Google Analytics to measure and improve the effectiveness of your online presence. In the first post we talked about improving the visibility of your website in order to reach more potential customers. The second...