by Bill Brelsford | May 28, 2014 | Professional Services Marketing
How picky are you about who you let into your sales pipeline? Do you place everyone who might have in interest in what you sell into your pipeline, or do you make them qualify first? This was an interesting conversation we had in our Sandler Sales President’s...
by Bill Brelsford | Apr 29, 2014 | Lead Generation
What’s the difference between drip [marketing] emails and triggered emails? That’s a question I’ve been hearing more often as business owners and sales pros begin exploring marketing automation software for their business. These tools bring the promise of...
by Bill Brelsford | Apr 15, 2014 | Lead Generation
As marketing and sales folks, we are always on the look out for the latest and greatest ways to attract more leads. Lead generation is important, but the money to be made from generating leads is in the follow up. Most small business owners and sales people would be...
by Bill Brelsford | Mar 18, 2014 | Marketing Strategy & Planning
How quickly do you and your organization make decisions? Do you make them quickly, or does each decision seem to be a long and painful process filled with uncertainty and doubt? In working with small business owners over the years I’ve noticed that those who have a...
by Bill Brelsford | Mar 13, 2014 | Professional Services Marketing
One of our major goals (if not the major goal) is to generate sales conversations. Depending on your business, that conversation may take place in person, on the phone, web meeting, or email. No matter what the medium, if you sales calls are not effective, your...
