by Bill Brelsford | Dec 9, 2013 | Uncategorized
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
by Bill Brelsford | Nov 13, 2013 | B2B Content Marketing
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
by Bill Brelsford | Nov 7, 2013 | B2B Content Marketing
“I don’t know what to write about!” When it comes to creating marketing content, whether it’s a blog post, an email drip campaign, or an eBook, one of the most common challenges faced by small business owners is deciding on a topic. As business... by Bill Brelsford | Oct 2, 2013 | B2B Content Marketing, Lead Generation
Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that...
by Bill Brelsford | Sep 24, 2013 | B2B Content Marketing
Small business owners can find it challenging to consistently create marketing content that educates and builds trust. Creating an editorial calendar for your content marketing sounds like a good idea—until you have to start filling it with ideas. Most small business...
