One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only...
Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we...
Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is...
Most small business owners and salespeople that I work with are pretty good at closing the deal once they get in front of the right people. What they struggle with is getting in front of enough of the “right people”. In marketingspeak, we refer to the process of...
I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying...
