by Bill Brelsford | Sep 17, 2013 | B2B Content Marketing
Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share...
by Bill Brelsford | Sep 9, 2013 | Professional Services Marketing
One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal, you need to know who your buyers are, where they are in their buying process, and what they...
by Bill Brelsford | Sep 3, 2013 | Lead Generation, B2B Content Marketing
The Point of View White Paper – a well-developed, core story about your business that’s documented in the form of a white paper or eBook, is the cornerstone of many educational content marketing efforts. This content dives deeply into what makes your firm...
by Bill Brelsford | Aug 27, 2013 | Lead Generation
Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we...
by Bill Brelsford | Jul 23, 2013 | Uncategorized
Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is...
