Following up is the blocking and tackling of marketing and growing your business. We may dream of creating that perfect blog post or advertisement that will bring a flood of prospects to our door, credit cards in hand, asking where they get in line for the register....
LinkedIn recently added a new, Facebook-like feature that allows you to mention others in your status updates and comments and have them be notified. LinkedIn actually announced mentions back on April 4. The functionality showed up in my account over the weekend, so...
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to...
While Google Analytics provides a lot of insight into your website traffic, one thing it does not provide is data on individual users. This has led to a host of applications that provide real time analytics including the ability to view visitors as they navigate from...
Identifying the monetary value of your website visitors is an important step to evaluating and improving the effectiveness of your online presence. Creating goals and assigning values to those goals is how you connect the resources you put into creating your total...
