by Bill Brelsford | Apr 30, 2013 | Professional Services Marketing
Case studies (or success stories) are a powerful tool for marketing your small business. If you provide intangible services, case studies help you communicate, in more concrete terms, how you help your customers. Case studies can also give prospective customers a...
by Bill Brelsford | Apr 18, 2013 | B2B Content Marketing
Following up is the blocking and tackling of marketing and growing your business. We may dream of creating that perfect blog post or advertisement that will bring a flood of prospects to our door, credit cards in hand, asking where they get in line for the register....
by Bill Brelsford | Apr 11, 2013 | Lead Generation
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to...
by Bill Brelsford | Mar 25, 2013 | Uncategorized
While Google Analytics provides a lot of insight into your website traffic, one thing it does not provide is data on individual users. This has led to a host of applications that provide real time analytics including the ability to view visitors as they navigate from...
by Bill Brelsford | Mar 7, 2013 | Lead Generation
Identifying the monetary value of your website visitors is an important step to evaluating and improving the effectiveness of your online presence. Creating goals and assigning values to those goals is how you connect the resources you put into creating your total...
