by Bill Brelsford | Jan 10, 2012 | Lead Generation
Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and... by Bill Brelsford | Jan 2, 2012 | Uncategorized
In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building... by Bill Brelsford | Dec 6, 2011 | Marketing Strategy & Planning
Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you... by Bill Brelsford | Nov 29, 2011 | Lead Generation
Marketing strategy before tactics – if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point... by Bill Brelsford | Nov 21, 2011 | Lead Generation
Many of us try to keep our email inboxes under control by periodically checking them using a phone or other mobile device. Many people are using their smart phones as their primary “computer”; they do not have a laptop or other computer at home. As this trend...