by Bill Brelsford | May 29, 2012 | Business Books, Professional Services Marketing
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)... by Bill Brelsford | May 17, 2012 | Professional Services Marketing
Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you... by Bill Brelsford | May 8, 2012 | Professional Services Marketing
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions.... by Bill Brelsford | May 7, 2012 | Professional Services Marketing
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help... by Bill Brelsford | May 2, 2012 | Professional Services Marketing
Press releases, both online and traditional, are a powerful but often overlooked small business marketing tool. Many businesses think they have to wait until they have a “big story” before they think about using news releases. As with most marketing tactics, success...