by Bill Brelsford | Jul 20, 2011 | Marketing, Business Books
Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is that people don’t buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision... by Bill Brelsford | Jun 23, 2011 | Marketing
Dear Mr. Blogger, I would like to gain some benefit from the hard work you have put into creating and maintaining your blog but before I can do so, I need you to do a little homework for me. Please send me a list of the topics you like to post on your blog, the number... by Bill Brelsford | Jun 21, 2011 | Marketing
Google recently teamed up with Keller Fay Group (a word of mouth and research company) to study the relationship between word of mouth conversation and the internet. Their study, based on 3,000 responding adults- concludes what most professional service providers... by Bill Brelsford | May 31, 2011 | Uncategorized
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting... by Bill Brelsford | May 26, 2011 | Marketing
One of my goals for Rebar is to keep our marketing services relevant and responsive to needs of professional service firms like yours. I make a habit of soliciting feedback from customers, prospects, and strategic partners to make sure we are addressing their real...