Unlike traditional marketing copy, which aims to attract a broad audience, sales enablement content targets specific needs and situations faced by sales professionals. This distinction is crucial when crafting messages and materials that drive conversations and...
Shortening your sales cycle – that’s what sales enablement copywriting is all about. In this article, we’ll dive into proven methods and best practices that will help you create effective sales enablement content. From identifying customer needs to...
We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are: Research and Discovery Writing, Editing, and Wireframing Validating and Testing Deployment and/or Promotion Each step is described in...
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and how it’s stayed the same) regarding selling B2B...
A newsletter is essential for consultants to build and maintain relationships with their audience. Whether you’re a management consultant, marketing consultant, or any other type of consultant, a newsletter can help you stay top of mind, provide value, and...
