by Bill Brelsford | Mar 23, 2011 | Marketing
As a recovering CPA and a “systems guy”, I like metrics. Metrics can be helpful in helping us understand what’s happening in a system and may even help us set priorities and make decisions. But sometimes, we can go a little crazy with them. Sometimes, I think we have... by Bill Brelsford | Mar 21, 2011 | Marketing Strategy & Planning
In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week”... by Bill Brelsford | Mar 18, 2011 | B2B Content Marketing, Marketing Strategy & Planning
[ This post originally appeared in my newsletter. I don’t usually repost, but I’ve had a lot of interest in this topic recently, so I thought I would share it here as well] We marketing types are good at giving advice about using social media tools to... by Bill Brelsford | Mar 14, 2011 | Marketing
Is it just me, or is this type of messaging, targeted at professional service firms, popping up with greater frequency? “… fierce completion, reduced budgets, and new technologies make it easier than ever for competitors to take your customers. Therefore, your... by Bill Brelsford | Mar 11, 2011 | Marketing
Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional...