by Bill Brelsford | Jan 10, 2011 | Marketing
Stay-in-touch marketing is a vital component of a professional service firm’s marketing system. Therefore, I thought I would spend the next few posts talking about the different ways to stay in touch with our existing customers, referral partners, and prospects. The... by Bill Brelsford | Jan 3, 2011 | Marketing
Over on the Hinge Marketing Blog, guest Author Ian Altman shares 3 Keys to Helping Non-Sales Staff Find Qualified New Business. Ian’s post provides some great advice on what non-sales people should do (and not do) to help identify and qualify new opportunities. Since... by Bill Brelsford | Dec 30, 2010 | Marketing
Last October, J.D. Power and Associates released their 2010 U.S. Small Business Banking Satisfaction StudySM. While the study focused on banks, I feel the lessons from this study apply equally to accounting, law, and other professional service firms. The study found... by Bill Brelsford | Dec 29, 2010 | Business Books
Online video can be a powerful tool for marketing your professional service firm. The explosion of affordable video cameras and social media sites give us a plethora of options for creating and distributing video. In fact, there are so many options for creating and... by Bill Brelsford | Dec 7, 2010 | Business Books
As I was reading Tim William’s Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success , I repeatedly found myself thinking “Tim, your preaching to the choir”. This isn’t a complaint, sometimes it’s nice to be in...