by Bill Brelsford | Nov 10, 2010 | Business Books
I just finished reading Craig Elias’ and Tibor Shanto’s book Shift!: Harness The Trigger Events That Turn Prospects Into Customers. The main idea of the book is that you can greatly improve your sales by improving your timing – namely, after they experience a... by Bill Brelsford | Nov 5, 2010 | Uncategorized
In today’s entry of The Daily Drucker, Peter Drucker explains the need for two budgets and the difference between them. The first budget is the operating budget. That budget is addressed by asking “What is the minimum amount we need to spend to keep operations... by Bill Brelsford | Nov 2, 2010 | Marketing
It’s getting to be that time of year when we start to think about budgets and plans for the coming year. Will you have a marketing budget in 2011? Here are a few of the common ways I see marketing budgets being set. No budget – this doesn’t mean they don’t spend money... by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of... by Bill Brelsford | Oct 19, 2010 | Marketing Strategy & Planning
What if I told you I could see the future and that the only new customers you are going to get in 2011 will come from referrals? If you were armed with that knowledge, how would your behavior change from what you do today? Would the frequency of your communications...