by Bill Brelsford | Aug 24, 2010 | Marketing
Sales and marketing are often lumped together. This is easy to when marketing and selling professional services because both roles are often assigned to the same person. Sales and marketing are different roles, both with different goals, and requiring different skill... by Bill Brelsford | Aug 18, 2010 | Marketing
Continuing the series on marketing for the newly promoted, today’s post is about networking. Networking is another one of those things that we are told to do, but we aren’t given a lot of instruction on how to do it effectively. Much of what I’ve already written... by Bill Brelsford | Aug 12, 2010 | Marketing
Why would a series of posts about marketing for the newly promoted include a discussion about turning away business? Mostly because it’s one of those things that everyone seems to learn the hard way. You are probably going to prefer to learn it the hard way yourself,... by Bill Brelsford | Aug 10, 2010 | Marketing
Continuing on the theme of marketing for the newly promoted, today I want to talk about giving referrals. When we talk about referral marketing (newly promoted or not) most of the focus tends to be how to get referrals. I think we should put more focus on giving them.... by Bill Brelsford | Aug 6, 2010 | Marketing
As professional service providers, most of our new business probably (should?) comes from our existing customers. Whether you call it cross-selling, up-selling, or anything else, being able to identify additional needs and sell services to meet those needs is an...