by Bill Brelsford | Sep 9, 2009 | Marketing
In Duct Tape Marketing, we define marketing as getting someone, with a particular need, to Know, Like, and Trust us. I think the "Know" portion of this definition is often viewed as just "getting our name out there" and is often used to rationalize... by Bill Brelsford | Sep 8, 2009 | Marketing, Professional Services Marketing
In my e-book, Saying the Wrong Thing Louder Doesn’t Make It Right, I talked about how one of the reasons referrals and face-to-face meetings work for marketing professional services when other forms of marketing fail is because we are conversational in the... by Bill Brelsford | Sep 1, 2009 | B2B Content Marketing, Marketing
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't... by Bill Brelsford | Aug 25, 2009 | Marketing, Professional Services Marketing
Fellow Duct Tape Marketing Coach Joe Dager recently had a nice post about using the marketing hourglass to determine your marketing constraint. In his post, Joe discusses the importance of knowing your conversion rates and what they tell you about the effectiveness of... by Bill Brelsford | Aug 24, 2009 | Marketing, Professional Services Marketing
Deciding not to do anything is a decision, and like all of our other decisions, comes with consequences. Most of us have big dreams when we start our business. We want to solve a big problem. Have more free time. Live a certain lifestyle. After a while, it is easy to...