by Bill Brelsford | Nov 17, 2009 | Marketing, Professional Services Marketing
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is... by Bill Brelsford | Nov 10, 2009 | Marketing, Professional Services Marketing
Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate thought and... by Bill Brelsford | Oct 29, 2009 | Marketing, Professional Services Marketing
I hear this question and see it posted on web sites all the time. The ensuing discussion typically revolves around various tools and tactics that can be used in a marketing campaign – everything from jingle generators, to online advertising, to good old word of mouth.... by Bill Brelsford | Oct 12, 2009 | Marketing
Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you... by Bill Brelsford | Oct 6, 2009 | Marketing, Professional Services Marketing
Earlier this week, John Jantsch had a nice post on his blog about using a marketing calendar to build good marketing habits. Recently, I put together a sample of what a marketing calendar might look like for one of my marketing presentations, so I thought I would...