by Bill Brelsford | Jul 7, 2009 | Business Books
If there is anything that professional service providers hate worse than marketing, it is probably selling. I’m a big fan of the Sandler Sales system, and I’ve posted about it several times on this blog. I wish they had taught this stuff in college (but... by Bill Brelsford | Jun 30, 2009 | Marketing, Professional Services Marketing
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time – particularly if we are not consistently... by Bill Brelsford | Jun 25, 2009 | Marketing, Professional Services Marketing
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the... by Bill Brelsford | Jun 18, 2009 | Marketing
A dentist, is a dentist, is a dentist, right? Of course not. I don’t believe that, but you’d be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that,... by Bill Brelsford | Jun 8, 2009 | Marketing
Advertising is a key component of the Lead Generation Trio (the other two are referrals and public relations). Advertising is most expensive lead generation tactic, therefore, a strategic approach is necessary to get the most value from our advertising budget....