by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound... by Bill Brelsford | Jul 16, 2009 | Marketing, Professional Services Marketing
Public relations is an important and power lead generation tactic for professional service firms. The press release is still a powerful tool for reaching out to the media. Just like any other marketing tactic, we need to be strategic about how we use press releases in... by Bill Brelsford | Jul 13, 2009 | Marketing, Professional Services Marketing
During a recent presentation about referrals and networking, the subject came up about what to do when someone you meet doesn’t let you talk. We were discussing a technique in which we begin by asking someone what they do for a living. The expectation being... by Bill Brelsford | Jul 7, 2009 | Business Books
If there is anything that professional service providers hate worse than marketing, it is probably selling. I’m a big fan of the Sandler Sales system, and I’ve posted about it several times on this blog. I wish they had taught this stuff in college (but... by Bill Brelsford | Jun 30, 2009 | Marketing, Professional Services Marketing
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time – particularly if we are not consistently...