by Bill Brelsford | May 23, 2019 | Uncategorized
Let me ask you a silly question… If you were throwing a dinner party, you’d want people to show up, right? But not just any people. Imagine if 50 strangers showed up – you don’t know them, they don’t know you or each other. Would the fact that your living...
by Bill Brelsford | Apr 12, 2019 | Lead Generation
Hello Mr. Reader, See that line above? The one with your name in it? That’s one form of using personalization in email. But it’s not the best one. Personalization can be a great tool to use in your email marketing. But personalizing is much more than...
by Bill Brelsford | Apr 5, 2019 | Marketing Strategy & Planning
The baseball season is upon us. Crazy early this year, isn’t it? And when it’s time to toss the ball around, it’s also time to toss around the stats. Baseball has stats for everything: There are stats for batting.Stats for...
by Bill Brelsford | Mar 22, 2019 | Lead Generation
On a recent visit, my young nephew asked if I had any ice cream… I had none to offer. Bad uncle! So we hopped in the car and went to 31 flavors. The excitement of getting ice cream was quickly replaced with the dilemma of making a choice. Which one is the best? What...
by Bill Brelsford | Mar 14, 2019 | Lead Generation
I’m NOT a fan of elevator pitches. Heresy coming from a marketing guy, right? Yes, I know EVERYONE tells you you need an elevator pitch. It may be the 1st thing you learned at that networking group you joined when you started in business. (The second thing you...
![Email Personalization – More Than Just an [FName]](https://rebarbusinessbuilders.com/wp-content/uploads/2019/04/344c5f8713fa27c6ef181063a6e3d2e5.jpg)
