When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send...
Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking...
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software … is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but...
One of the first questions that comes up in a marketing discussion is “how can I differentiate myself / my company?”. Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily...
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each...
