by Bill Brelsford | Jan 22, 2018 | Professional Services Marketing
Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client base to determine the common traits of your best clients. Experts from the business coach australia team advice the idea is to... by Bill Brelsford | Oct 4, 2017 | Marketing Strategy & Planning
The consultants, trainers, and other professionals who experience consistent growth in their firms or solo practices have 8 specific marketing mindsets in common. By using these mindsets or “ways of thinking” they’re able to build a consistent stream...
by Bill Brelsford | Mar 30, 2017 | Lead Generation
Good marketing is all about relevancy. “Getting the right message, to the right people, at the right time”, you’ve heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more...
by Bill Brelsford | Mar 23, 2017 | Lead Generation
When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how...
by Bill Brelsford | Mar 16, 2017 | Lead Generation
When it comes to leads, you’ve probably heard the expression “the money is in the follow up”. But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why “portfolio”? While we...
