by Bill Brelsford | Jun 8, 2009 | Marketing
Advertising is a key component of the Lead Generation Trio (the other two are referrals and public relations). Advertising is most expensive lead generation tactic, therefore, a strategic approach is necessary to get the most value from our advertising budget.... by Bill Brelsford | May 27, 2009 | Marketing, Professional Services Marketing
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the... by Bill Brelsford | Apr 29, 2009 | Marketing, Professional Services Marketing
This post is as much of a reminder to myself as anyone else. I’m preparing to wrap up a series of workshops on using social media for small business and I’m struck by how much time we have spent discussing these new tools for talking and very little time talking about... by Bill Brelsford | Jan 13, 2009 | Marketing, Professional Services Marketing
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the... by Bill Brelsford | Dec 31, 2008 | Marketing, Professional Services Marketing
Today I want to talk a little about three other items from Tim Berry’s 10 Business Fundamentals post: #2 Strategy if Focus #4 The more priorities in a plan, the less likelihood of implementing that plan. #10 Everything you do in a business rules out something else...