by Bill Brelsford | Aug 13, 2009 | Marketing, Professional Services Marketing
Creating alliances with strategic referral partners is a great tactic, particularly for professional service providers, to grow your business or practice. Some professionals struggle with building referral partnerships because, for a variety of reasons, they are not... by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound... by Bill Brelsford | Jun 30, 2009 | Marketing, Professional Services Marketing
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time – particularly if we are not consistently... by Bill Brelsford | Jun 25, 2009 | Marketing, Professional Services Marketing
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the... by Bill Brelsford | Jun 18, 2009 | Marketing
A dentist, is a dentist, is a dentist, right? Of course not. I don’t believe that, but you’d be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that,...