This post is the third in a series of post about using Google Analytics to measure and improve the effectiveness of your online presence. In the first post we talked about improving the visibility of your website in order to reach more potential customers. The second...
Once people find you in the search results and click through to visit your website, it is helpful to know what visitors actually do once they get there. That is where our next set of metrics comes in. Action or engagement metrics help us measure and understand: What...
One of the keys to marketing your business online is to use metrics or analytics to measure your progress and the success of your online campaigns. The course provides a nice list of tools you can use to capture and report analytics. Because these tools provide such a...
What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the...
Earlier this week, Google announced a set of improvements to AdWords they are calling enhanced campaigns. The announced changes help deal with the reality that people use different devices (and often switch from one to the other throughout the day) to communicate and...
