by Bill Brelsford | Jan 17, 2013 | Lead Generation
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a... by Bill Brelsford | Nov 26, 2012 | Professional Services Marketing
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big... by Bill Brelsford | Nov 5, 2012 | Professional Services Marketing
Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,... by Bill Brelsford | Oct 22, 2012 | Professional Services Marketing
We’ve all heard the advice that if you want to grow your business you need to focus on the things you do well and delegate the rest to others. When it comes to putting that advice into practice, many of us come up short. I am just as guilty of this as anyone... by Bill Brelsford | Oct 17, 2012 | Professional Services Marketing
Today I read an interesting post on the Neuromarketing Blog that asked public speakers about their Q-Ratio. Taken from Eric Bergman’s Five Steps to Conquer ‘Death by PowerPoint’ , the Q-Ratio is calculated by dividing the number of questions received from...