by Bill Brelsford | Sep 4, 2012 | Lead Generation
Do you have a Top 10 list of prospects you want to meet? Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers,... by Bill Brelsford | Aug 30, 2012 | Lead Generation
Cold calling is hard work and very few people like to do it. One reason people don’t like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger... by Bill Brelsford | Aug 27, 2012 | Professional Services Marketing
Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one... by Bill Brelsford | Aug 23, 2012 | B2B Content Marketing, Professional Services Marketing
Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns... by Bill Brelsford | Aug 21, 2012 | Marketing Strategy & Planning
When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you...