by Bill Brelsford | Oct 4, 2012 | Professional Services Marketing
Posting to your blog once a week for 3 years will generate 150 pages of valuable website content. If you have 3 sales people and they each meet 3 new contacts per week, your company will reach 450 new prospects per year. Completing 1 extra task before checking your... by Bill Brelsford | Sep 26, 2012 | Professional Services Marketing
On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or... by Bill Brelsford | Sep 20, 2012 | Marketing Strategy & Planning
Last Tuesday night I was watching Charlie Rose’s interview with Dick Costolo. Mr. Costolo is the current CEO of Twitter and during the interview he said something that really struck a chord with me and I wanted to share it with you here today. What Costolo said he... by Bill Brelsford | Sep 17, 2012 | Professional Services Marketing
Content marketing is hot topic these days. Content is essential for small business marketers looking to move from the old, interruption based methods of marketing to the modern marketing methods that revolve around inbound marketing and other methods that strive to be... by Bill Brelsford | Sep 13, 2012 | Professional Services Marketing
It makes you want to scream. You just found out your best customer is buying a service you offer from someone else – frustrating, isn’t it? I hear this all the time, small business owners frustrated because they are losing business because their existing customers...