by Bill Brelsford | Aug 16, 2012 | Uncategorized
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be... by Bill Brelsford | Aug 13, 2012 | Lead Generation
Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and... by Bill Brelsford | Aug 6, 2012 | B2B Content Marketing, Professional Services Marketing
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this... by Bill Brelsford | Aug 1, 2012 | Professional Services Marketing
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this... by Bill Brelsford | Jul 24, 2012 | Professional Services Marketing
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if...