by Bill Brelsford | Jul 5, 2012 | Lead Generation
Visitors to your website use all different types of devices. Mobile browsing is becoming more popular every day. Desktop monitors are getting larger, but does that mean they are displaying more of your site? Depending on how tech savvy your ideal customers are, the... by Bill Brelsford | Jun 26, 2012 | Lead Generation
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what... by Bill Brelsford | Jun 21, 2012 | Marketing Strategy & Planning
It’s the day after a workshop and I am faced with the same situation that we all face… How do I catch up on the work that piled up yesterday and make sure I start implementing my ideas from the workshop? Here are some of the ways I try to tackle this... by Bill Brelsford | Jun 4, 2012 | Professional Services Marketing
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your... by Bill Brelsford | May 30, 2012 | Professional Services Marketing
Press releases can be a great tool for promoting your small business. Don’t let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title...