by Bill Brelsford | Aug 21, 2012 | Marketing Strategy & Planning
When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you... by Bill Brelsford | Aug 16, 2012 | Uncategorized
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be... by Bill Brelsford | Aug 13, 2012 | Lead Generation
Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and... by Bill Brelsford | Aug 6, 2012 | B2B Content Marketing, Professional Services Marketing
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this... by Bill Brelsford | Aug 2, 2012 | Marketing Strategy & Planning, Professional Services Marketing
The key to effectively using social media for growing your small business isn’t picking the right tool, or determining the right number of hours per week to spend on social media, or any of the other myriad of tips and tricks we hear every day. The key to effectively...