by Bill Brelsford | Aug 1, 2012 | Professional Services Marketing
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this... by Bill Brelsford | Jul 25, 2012 | Professional Services Marketing
I’ve written before about creating marketing follow up sequences as part of your marketing system. Follow up sequences related to lead generation activities (web site downloads, webinar attendance, etc.) are the most common starting place for adding follow up... by Bill Brelsford | Jul 24, 2012 | Professional Services Marketing
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if... by Bill Brelsford | Jul 5, 2012 | Lead Generation
Visitors to your website use all different types of devices. Mobile browsing is becoming more popular every day. Desktop monitors are getting larger, but does that mean they are displaying more of your site? Depending on how tech savvy your ideal customers are, the... by Bill Brelsford | Jun 26, 2012 | Lead Generation
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what...