by Bill Brelsford | Jun 21, 2012 | Marketing Strategy & Planning
It’s the day after a workshop and I am faced with the same situation that we all face… How do I catch up on the work that piled up yesterday and make sure I start implementing my ideas from the workshop? Here are some of the ways I try to tackle this... by Bill Brelsford | Jun 14, 2012 | Professional Services Marketing
In marketing we spend a lot of time talking about lead generation. But the key to turning leads into business is in the follow up. Without a planned, consistently executed follow-up system, a good portion of the time and money spent on generating leads will go to... by Bill Brelsford | Jun 12, 2012 | Professional Services Marketing
As you may have heard, LinkedIn was the victim of a hacker last week. Many passwords were stolen an published on an unauthorized website. This serves as a good reminder that we need to protect our information on the internet and pay attention to good security... by Bill Brelsford | Jun 4, 2012 | Professional Services Marketing
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your... by Bill Brelsford | May 30, 2012 | Professional Services Marketing
Press releases can be a great tool for promoting your small business. Don’t let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title...