Virtual Networking is Still Real

Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll...

What to look for when hiring marketing help

As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question...