by Bill Brelsford | Jun 14, 2011 | Professional Services Marketing
Today I happened to come across another blog post outlining some “best practices” for using LinkedIn. There are a plenty of these types of articles on the web (this morning Google is returning 29,500 results for “linkedin best practices” ) and in general... by Bill Brelsford | May 31, 2011 | Uncategorized
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting... by Bill Brelsford | May 26, 2011 | Marketing
One of my goals for Rebar is to keep our marketing services relevant and responsive to needs of professional service firms like yours. I make a habit of soliciting feedback from customers, prospects, and strategic partners to make sure we are addressing their real... by Bill Brelsford | May 23, 2011 | Marketing Strategy & Planning
Due to time constraints, I had to omit this topic from my presentation at the Constant Contact event last week, so I thought I would share it here. When I speak to small business owners about their frustrations with using social media to build their business, I often... by Bill Brelsford | May 10, 2011 | Lead Generation
Whether you are creating your first company web site or evaluating the site you have had for years, it is easy to get confused by myriad of advice and acronyms that you find in books, webinars, and in talking to consultants. If you find yourself in this situation, you...