by Bill Brelsford | Mar 30, 2011 | Marketing
Creating a strong follow-up system is another key to success when implementing a marketing system in a professional service firm. I include lead nurturing in the broader category of a follow-up system. Lead nurturing is essential, but other types of follow-up are just... by Bill Brelsford | Mar 28, 2011 | Marketing
We hear a lot these days about the important role content plays in marketing today. In fact, marketing professionals are often advised to “think like publishers”. But what types of marketing content should professional service firms be creating? When implementing the... by Bill Brelsford | Mar 23, 2011 | Marketing
As a recovering CPA and a “systems guy”, I like metrics. Metrics can be helpful in helping us understand what’s happening in a system and may even help us set priorities and make decisions. But sometimes, we can go a little crazy with them. Sometimes, I think we have... by Bill Brelsford | Mar 21, 2011 | Marketing Strategy & Planning
In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week”... by Bill Brelsford | Mar 18, 2011 | B2B Content Marketing, Marketing Strategy & Planning
[ This post originally appeared in my newsletter. I don’t usually repost, but I’ve had a lot of interest in this topic recently, so I thought I would share it here as well] We marketing types are good at giving advice about using social media tools to...