by Bill Brelsford | Mar 8, 2011 | Marketing, B2B Content Marketing, Marketing Strategy & Planning
When it comes to marketing professional services we hear a lot advice about “building relationships” and “building community”. We also hear this advice in the context of blending our online and offline communities to improve our business development efforts. This is... by Bill Brelsford | Mar 3, 2011 | B2B Content Marketing, Marketing
Do you have a Google Profile page? If you are a provider of professional services, chances are, people will Google you by name when they are referred to you, hear you speak, or see an article about you in the paper. If you don’t have a Google profile page yet,... by Bill Brelsford | Feb 14, 2011 | Marketing Strategy & Planning
How you price your services can be a powerful way to differentiate yourself in the marketplace. Over the weekend I ran across a story Gym-Pact. Gym-Pact puts a creative twist on the old model of paying for gym membership by offering what they call motivational fees.... by Bill Brelsford | Feb 10, 2011 | B2B Content Marketing, Marketing
Do you struggle when it comes to creating content? I’m sure you’ve heard people say that marketing professional services today is very much like being a publisher – that it’s all about creating and sharing meaningful content. Creating that content often proves to be a... by Bill Brelsford | Feb 7, 2011 | Professional Services Marketing
Today’s post is by guest author and Kansas City Sandler Sales trainer, Dan Stalp. I know from first hand experience how easy it is to get caught in the trap of unpaid consulting. As Dan points out below, it’s a common trap when selling services. Brad has...