by Bill Brelsford | Nov 15, 2010 | Marketing Strategy & Planning
So, it’s time to work on your marketing budget for the new year. Before you jump in and start crunching numbers, make sure you pay attention to the important (and often overlooked) first step of writing down your goals. Without a set of goals, your budgeting... by Bill Brelsford | Nov 10, 2010 | Business Books
I just finished reading Craig Elias’ and Tibor Shanto’s book Shift!: Harness The Trigger Events That Turn Prospects Into Customers. The main idea of the book is that you can greatly improve your sales by improving your timing – namely, after they experience a... by Bill Brelsford | Nov 5, 2010 | Uncategorized
In today’s entry of The Daily Drucker, Peter Drucker explains the need for two budgets and the difference between them. The first budget is the operating budget. That budget is addressed by asking “What is the minimum amount we need to spend to keep operations... by Bill Brelsford | Nov 2, 2010 | Marketing
It’s getting to be that time of year when we start to think about budgets and plans for the coming year. Will you have a marketing budget in 2011? Here are a few of the common ways I see marketing budgets being set. No budget – this doesn’t mean they don’t spend money... by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of...