In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand,” – indicating they are looking for a solution like yours. Your lead magnet is...
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
Whether you’re using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising – you’ve probably asked… What’s a good conversion rate for my landing page? And it...
[updated for 2025] LinkedIn changes its interface frequently, but one thing has remained consistent: a person’s Activity section can reveal valuable insight into what matters to them professionally. Used correctly, the Activity Feed helps you: Prepare for meetings...
