by Bill Brelsford | Feb 22, 2010 | Marketing, Professional Services Marketing
Over the weekend, I found this short video from Tom Peters where he shares his views regarding thoughtfulness as a key to success. (If you can’t see the video, click here) So what do you think about the role that thoughtfulness plays in your... by Bill Brelsford | Feb 18, 2010 | Business Books
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures. The main idea behind Dan’s books is that we can solve business problems by applying the principles of visual... by Bill Brelsford | Feb 15, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing... by Bill Brelsford | Feb 9, 2010 | Marketing
When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell me that they rarely, if ever, ask... by Bill Brelsford | Feb 2, 2010 | Marketing
Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them to do so. You wouldn't send...